Lego: Embracing Change by Combining BI with a Flexible Information System

Lego History

The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s third-largest manufacturer of toys. The LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. 

Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play. LEGO is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, LEGO, consists of colorful interlocking plastic bricks and an accompanying array of gears, mini figures and various other parts. LEGO bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. LEGO began manufacturing interlocking toy bricks in 1949. Since then a global LEGO subculture has developed, supporting movies, games, competitions, and six themed amusement parks. As of 2013, around 560 billion LEGO parts had been produced.

Apple, Google, and Microsoft Battle For Your Internet Experience Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014) available apps. Their strength is this marketplace and their products that continuously attain all high sales records. Microsoft, on the other hand, is the leader in PC operating systems holding approximately 90% of this market. Their PC desktops are their main strength and they are looking into expanding onto the new mobile platform.

Case Study: Big Data, Big Reward Big data datasets that are too large to be gathered, stored, managed and analyzed by typical database software tools – can generate plenty of value for organizations of all sizes and types. Organizations that are able to harness the power of big data can drive both operational efficiency and quality, leading to cost and labor savings and a competitive edge. Leveraging big data can also help companies streamline processes, fighting fraud and reducing errors. • Variety – extends beyond structured, to unstructured data of all types: audio, video, click stream, log files • Velocity – data gets created in real time, continuously and often time-sensitive big data must use it as it is streaming in to the enterprise in order to maximize its value to business • Volume – Enterprises easily amass terabytes and even petabytes of information • Complexity – processing of data for meaningful insights.

Amsterdam Airport Schiphol (Dutch: Luchthaven Schiphol, (IATA: AMS, ICAO: EHAM) is the main international airport of the Netherlands, located 20 minutes (4.9 NM (9.1 km; 5.6 mi) southwest of Amsterdam, in the municipality of Haarlemmermeer. It is the fourth busiest airport in Europe in terms of passengers.

Schiphol is the primary hub for KLM and its regional affiliate KLM Cityhopper as well as for Arkefly, Corendon Dutch Airlines, Martinair, and Transavia.com. The airport also serves as a European hub for Delta Air Lines and as a base for easyjet and Vueling. Schiphol is considered to be an airport city. The airport's official English name, Amsterdam Airport Schiphol, reflects the original Dutch word order (Luchthaven Schiphol).

Company Brief

P&G has made available to 38,000 users analytical solutions called Business Sphere and Decision Cockpits.  The Business Sphere was developed in partnership with BOI, Cisco, HP, SAP, Nielsen and TIBCO Spot fire.

The first project, launched in 2010, is the Business Sufficiency program, which gives executives predictions about P&G market share and other performance stats six to 12 months into the future. At its core is a series of analytic models designed to reveal what’s happening in the business now, why it’s happening, and what actions P&G can take. The “what” models focus on data such as shipments, sales, and market share? The “why” models highlight sales data down to the country, territory, product line, and store levels, as well as drivers such as advertising and consumer consumption, factoring in region- and country-specific economic data. The “actions” analysis look at levers P&G can pull, such as pricing, advertising, and product mix, and provide estimates on what they deliver. Business Sphere is the further integration of technology, visualization, and information enables leaders to drill-down into data to get answers in real-time. 

Mashaweer

Mashaweer is the first personal service company in Egypt. We are purely dedicated to save you time and effort by running your errands for you. With Mashaweer you can forget about long lines at the market, paying your phone and internet bills, worrying about your lost ID, and waking up on Friday morning to run errands for someone else. In brief, we are your own personal assistant helping you with anything, anywhere, 24 hours a day!


Mission:

To discover, develop and deliver ideas that improve the quality of life by meeting the daily personal needs of every citizen 



Mashaweer Case Study Slide:

With the new MacBook, we set out to do the impossible: engineer a full-sized experience into the lightest and most compact Mac notebook ever. That meant re-imagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook.

A full-sized keyboard.

In a fraction of the space.

We believe that a comfortable, full-sized keyboard is essential for a great notebook experience. But to fit one into the elegantly thin new MacBook, we had to completely rethink how a keyboard is engineered and constructed. To create the new keyboard, we redesigned each key and its underlying mechanism — not only making the whole keyboard much thinner, but also allowing for more comfortable, precise and responsive typing that just feels right.

Retina re-envisioned.

The moment you open the new MacBook, its gorgeous 12-inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest, most energy-efficient Retina display ever on a Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design.

The trackpad, pushed even further with Force Touch.

With the new MacBook comes a whole new way to experience a trackpad. The Force Touch trackpad is engineered to deliver a responsive, uniform click no matter where you press the surface. And underneath, force sensors detect how much pressure you’re applying and give you new ways to interact with your Mac. You can now use a Force click to enable new capabilities, like quickly looking up the definition of a word or previewing a file just by clicking and continuing to press on the trackpad. You’ll also experience haptic feedback — a tactile vibration from the trackpad that adds the sense of touch to what you see on the screen. These advanced capabilities work in addition to all the intuitive Multi-Touch gestures Mac users love. You’ll be more in touch with your Mac than ever before. Without lifting a finger.

Fully equipped for a wireless world.

The new MacBook is designed to fit effortlessly into our increasingly wireless world. Just about anything you do with a notebook can now be done over the air, thanks to Apple software that takes full advantage of the latest Wi-Fi and Bluetooth wireless technology. So no matter where you are, you can connect to the web, transfer files, organise your photos, listen to music and more — without being tied down.

Pure Invention ...

source: www.apple.com