Case Study | Big Data, Big Reward

Case Study: Big Data, Big Reward Big data datasets that are too large to be gathered, stored, managed and analyzed by typical database software tools – can generate plenty of value for organizations of all sizes and types. Organizations that are able to harness the power of big data can drive both operational efficiency and quality, leading to cost and labor savings and a competitive edge. Leveraging big data can also help companies streamline processes, fighting fraud and reducing errors. • Variety – extends beyond structured, to unstructured data of all types: audio, video, click stream, log files • Velocity – data gets created in real time, continuously and often time-sensitive big data must use it as it is streaming in to the enterprise in order to maximize its value to business • Volume – Enterprises easily amass terabytes and even petabytes of information • Complexity – processing of data for meaningful insights.

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