Case Study : Lego: Embracing Change by Combining BI with a Flexible Information System

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Lego: Embracing Change by Combining BI with a Flexible Information System



Lego History

The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s third-largest manufacturer of toys. The LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. 

Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play. LEGO is a popular line of construction toys manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, LEGO, consists of colorful interlocking plastic bricks and an accompanying array of gears, mini figures and various other parts. LEGO bricks can be assembled and connected in many ways, to construct such objects as vehicles, buildings, and even working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects. LEGO began manufacturing interlocking toy bricks in 1949. Since then a global LEGO subculture has developed, supporting movies, games, competitions, and six themed amusement parks. As of 2013, around 560 billion LEGO parts had been produced.
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