Case Study | Piloting P&G Decision Cockpits

Company Brief

P&G has made available to 38,000 users analytical solutions called Business Sphere and Decision Cockpits.  The Business Sphere was developed in partnership with BOI, Cisco, HP, SAP, Nielsen and TIBCO Spot fire.

The first project, launched in 2010, is the Business Sufficiency program, which gives executives predictions about P&G market share and other performance stats six to 12 months into the future. At its core is a series of analytic models designed to reveal what’s happening in the business now, why it’s happening, and what actions P&G can take. The “what” models focus on data such as shipments, sales, and market share? The “why” models highlight sales data down to the country, territory, product line, and store levels, as well as drivers such as advertising and consumer consumption, factoring in region- and country-specific economic data. The “actions” analysis look at levers P&G can pull, such as pricing, advertising, and product mix, and provide estimates on what they deliver. Business Sphere is the further integration of technology, visualization, and information enables leaders to drill-down into data to get answers in real-time. 

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